Product Design & Creation

Breakout Session One
9:30AM - 10:45AM / Sorenson Theater

Design is everything! Look at Apple. Have you ever wanted to design a product? Did you think THE BIG COMPANIES would crush you? These panelists know what it takes to turn ideas into products using design. They designed products in industries that most people would never think of entering–Shoes, Toothbrushes, and Shaving Cream. Meet these entrepreneurs who have taken their products to a whole new level–that is taking away market share from Fortune 500 companies. Learn what it takes to turn ideas into products TODAY that can compete with any big company in the world.

Moderator Paul Mulligan Associate Professor Technology, Operations & Information Management Babson College	Jamie Leventhal CEO & Founder Clio Designs	Kevin Foley President & Founder Radius Toothbrush	Ruthie Davis Designer & Creator DAVIS by RUTHIE DAVIS Babson Alumnae