Ruthie Davis

“DESIGNER & CREATOR” and PRESIDENT of DAVIS BY RUTHIE DAVIS 

Ruthie Davis is a modernist who loves all things high tech and high fashion.  She launched DAVIS by Ruthie Davis, her signature collection of designer women’s shoes for Spring 2006. Taking materials like Titanium, Chrome, Graphite and Carbon Fiber, she shapes these elements into cutting edge, architectural stilettos, wedges, and platforms with sleek and sexy upper patterns.  The Collection was well received quickly by magazines, celebrities and premium stores such as Jeffrey New York, Wynn Las Vegas and Kitson LA and her shoes are now sold in 10 countries. Ruthie Davis shoes also have a strong celebrity following and can be seen on many red carpets, runways, television sets and in music videos.

At REEBOK, Davis was known as a “Cool Hunter” (circa 1997), someone who identifies trends and translates them to consumer products and marketing. As Director of the REEBOK CLASSIC division, she pushed the envelop by launching “Classic Derivatives” which were reinvented, more fashion forward versions of the classic white sneakers that soon became Reeboks hottest selling styles.  As Vice President of Design and Marketing at UGG® AUSTRALIA, the East Coast transplant Davis took the California UGG surf brand and turned it into the hottest fashion accessory on all coasts.  She repositioned UGG as fashion, added new updated styles and took a marketing strategy that included seeding UGGs on the Hollywood crowd and national advertising campaign in high fashion books like Vogue.  The rest is fashion history. As Vice President of Women’s Footwear Design and Marketing at TOMMY HILFIGER, Davis saw that junior girls loved the brand, causing her to concept and launch “Tommy Girl Shoes”, consisting of fashionable preppy styles for the younger and hipper set. 

Davis has an MBA degree in Entrepreneurship from Babson Graduate School of Business and a liberal arts education from Bowdoin College, where she studied English Literature and Visual Arts.

She lives and works in New York City.