Lizzie Bell (Babson M’11) is a marketing powerhouse with over 14 years of strategic marketing experience. She has worked directly for retailers Stop & Shop/Giant Food/bfresh (Ahold) and Safeway/Albertson’s (Shaw’s/Star Market) as well as various restaurants (Au Bon Pain, Dunkin’ Donuts, Baskin Robbins, Life Alive Organic Cafe). Lizzie also led brand management for various CPGs including Barbara’s Bakery (e.g. Puffins Cereal, Snackimals Cookies) and Weetabix.
As part of her work, Lizzie focused on both digitally led and off-line initiatives, retailing/merchandising, and in-store engagement as well as re-branding (logo design, new programs, brand messaging, pricing, etc.) and partnership marketing including community outreach, PR, sampling programs, and cross-promotion. At Weetabix, Lizzie secured a nationwide sports partnership where Weetabix became the Official Breakfast Cereal of U.S. Rugby. Lizzie partnered with sales to secure nationwide acceptance of new products, managed new product launches, trade shows, packaging, marketing and in-store collateral/displays, consumer programs, brand standards and regulatory assets, PR, digital (web, social), pricing, and shopper marketing programs. Lizzie also works as a Mentor for both the Food Loft and Branchfood. She enjoys big picture strategy as well as creative tactical marketing that achieves results!
Lizzie has a bachelor’s degree from Wellesley College (Phi Beta Kappa and magna cum laude) and MBA (Beta Gamma Sigma and magna cum laude) from Babson College’s F.W. Olin Graduate School of Business. She is the Founder of Off The Beaten Path Food Tours, whose mission is to support local entrepreneurs in neighborhoods of Boston and beyond through entertaining food & historical walking tours. The company’s first tours are in Davis Square and Union Square in Somerville, MA and are expanding rapidly throughout the state. Lizzie is also an independent marketing consultant where she tackles all kinds of marketing challenges for companies tiny to large.